Why should your Web site be optimized?

The short answer is: so your target market can find it, and use it effectively, even if they don't yet know it exists.

Think about it this way: if you owned an home decorating company in Seattle called 'Decorating on a Dime', people who don't know about you should still be able to find your Web site by searching for something like budget home decorators in Seattle. But if your site is not optimized for budget home decorators in Seattle - they probably won't.

Optimization increases the quantity and quality of visitors to your Web site. By improving your site's search engine accessibility you'll enable Google and Yahoo to send more Web visitors your way, and by using relevant, researched keywords, you'll be assured that they're the right kind of visitors: ones that have the potential to become customers.

Optimized Web sites:

• Enable the search engines to access more pages within the site thereby offering searchers results that are more relevant to their search.
• Attract visitors from the market you are targeting - not just any visitors.
• Have a more finished, professional appearance.
• Are more user-friendly.
• Are more accessible to physically challenged visitors.
• Accommodate the needs of visitors who choose not to have graphics download when they are viewing Web pages.

A well-optimized site provides Web visitors with a friendly, professional user experience and enhances your credibility as a business. It is often stated that "what's good for your Web visitors is good for the search engines". Thorough search engine optimization ensures that your visitors expectations are met when they visit your site - as well as maximizing your Web site's chances of actually being found.

But there are other great reasons for optimizing your Web site too.

Studies have shown that over 50% of buying on-line is done from sites found by consumers who’ve searched for what they want by using keywords and phrases. For some reason, maybe simple human nature, they feel more comfortable with sites they’ve found via natural search than with pay-per-click ads or banner ads. There’s another advantage in getting consumers to your site via natural search - ROI or Return-on-investment: for a relatively small financial outlay, search engine optimization offers a likely high rate of return.

What should you expect after your site has been optimized?
See what you're spending your money on when you optimize your site>>

Any questions?
Please feel free to contact us for more info on search engine optimization.