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Search Engine Optimization (SEO)

Why Optimize your website?

Your website must be optimized so that your target market can find it, and use it effectively, even if they don't yet know it exists.

Think about it this way: if you owned a home decorating company in Seattle called 'Decorating on a Dime', people who don't know about you should still be able to find your website by searching for something like budget home decorators in Seattle. But if your site is not optimized for budget home decorators in Seattle - they probably won't.

Optimization increases the quantity and quality traffic to your website. By improving your site's search engine accessibility you'll enable Google and Yahoo to send more Web visitors your way, and by using relevant, researched keywords, you'll be assured that they're the right kind of visitors: ones that have the potential to become customers.

Optimized websites:

  • Enable the search engines to access more pages within the site.
  • Drive visitors to pages that are more relevant to their search.
  • Attract visitors from the market you are targeting - not just any visitors.
  • Look professional and complete.
  • Are more user-friendly.
  • Are more accessible to physically challenged visitors.
  • Meet the expectations of visitors who choose not to have graphics download when they are viewing Web pages.

It is often stated that "what's good for your Web visitors is good for the search engines". Thorough search engine optimization does more than just get more traffic to your website—it also ensures that your visitors expectations are met when they get there. A well-optimized site provides Web visitors with a friendly, professional user experience and enhances your credibility as a business.

But there are other great reasons for optimizing your website too.

Studies have shown that over 50% of buying on-line is done from sites found by consumers who’ve searched for what they want by using keywords and phrases. For some reason, maybe simple human nature, they feel more comfortable with sites they’ve found via natural search than with pay-per-click ads or banner ads.

There’s another advantage in getting consumers to your site via natural search - ROI or Return-on-investment: for a relatively small financial outlay, search engine optimization offers a likely high rate of return.

What should you expect after your site has been optimized?
See what you're spending your money on when you optimize your site>>

Any questions?
If you’ve been wondering how to get traffic to your website, contact us. We’ll give your website a thorough assessment and talk about getting you better traffic—not just more traffic.

   

As a Film Maker I know all too well the importance of promotion to help generate a buzz for your film. I was so very fortunate to find EngineHounds.com for our film "Together". They were creative, quick, and on target with ideas. I would whole heartedly recommend their services to anyone contemplating a website. In a time when you are bombarded with so called web experts, it vital that your promotion dollars go to an experienced and knowledgeable company.
With EngineHounds your money is well spent.
~ Joe Rosario, Film Maker
New Jersey, USA

   
     
 

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