The process of improving both the quantity and the quality of traffic to your Web site via the natural search results is known as search engine optimization. Internet users rely heavily on search engines like Google and Yahoo to direct them to what they are searching for online. They type in words describing what they want and the search engine returns a list of relevant results on the Search Engine Results Pages, or SERPS.

By applying search engine optimization to your Web site, you are ensuring that your Web pages are accessible to the search engines so they can be delivered appropriately to Internet users.

Search engine optimization is also about making your Web site the best it can be for both your visitors and search engines. By creating quality content for your site and following search engine recommended best practices, you'll boost your Web site's position in the SERPS and attract more Web visitors.

Some people mistakenly believe SEO is simply about adding keywords and meta tags to your pages, but it really goes a long way beyond that, and thorough optimization should include an assessment of every aspect of your Web site including identifying everything that may prevent it from gaining better positions in the SERPS.

When done correctly, SEO will not only attract more qualified visitors to your site, it will also ensure they have a better user experience once they get there.

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