Search Engine Optimization (SEO)
The process of improving
a website to increase both the quantity and the quality of
traffic via the
natural search results is known
as search engine optimization. An optimized website
not only attracts more quality visitors—it
is also more likely to retain visitors and
convert them to customers as the site will have been
adjusted to address their needs and improve their user experience.
Internet users rely
heavily on search engines like Google and Yahoo to direct them to
what they are searching for online. They type in words describing
what they want, and the search engine returns a list of relevant
results on the Search Engine Results Pages, or SERPS. Thorough
optimization involves an assessment of every aspect of your website
including identifying everything that may prevent it from being
indexed by the search engines or from gaining better positions in
applying search engine optimization to your website, you are
ensuring that your Web pages are accessible to the search engines so
they can be delivered appropriately to your target market.
One of the key elements of search engine optimization is
keyword research. Keywords are the words potential
customers might use when searching for a site like yours when they
don't know the name of your company. Without thorough research it is
impossible to know which keywords people are actually using—as
opposed to the keywords we think they're using.
should YOUR site be optimized? Read More >>
Please feel free to
contact us for more info on search engine optimization.