Beyond SEO: New Ideas

It's not what you do...it's what else you do that gets you noticed

If we had just one great idea that kicked your website into a different league—wouldn't you want to know about it?

The value of a great idea in business is almost incalculable. Once your website's optimized and gaining some well-earned visibility, what sets it apart from your competitors' sites?

We're talking about ho-hum site content vs. fresh ideas.

Think about this: A typical catering company's website describes their delicious menus, provides a handy price list, tempts you with beautiful photographs of their creations, and even features oohs-and-aahs! from happy customers.

In other words...ho-hum.

Instead, they could have:

• an automated refer-a-friend program to sign up new customers.
• online bookings.
• downloadable recipe cards.
• an electronic customer satisfaction survey.
• essential information about event-planning.
• and other elements that will encourage their Web visitors to choose them, use them, and come back for more.