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Search Engine Optimization (SEO)

What to expect from optimization

What should you expect once your site has been optimized?

A mature, well optimized Web site is a valuable souce of leads and sales, and can function as a full-time sales representative for your business.
It's a great idea to ask this question because optimization
represents a significant investment in your website and misconceptions abound. Know what it is that you're spending your money on and you'll be confident of your investment.

What optimization will do:

  • improve your site’s representation in the search engines results page.
  • get your website found for a great variety of important keywords.
  • increase the quantity and quality of traffic to your website.
  • create a better flow of traffic through your site.
  • channel your Web visitors to your sales pages.
  • create a better user-experience that will satisfy your Web visitors.
  • snowball in effectiveness over time, as you continue to enhance your SEO.

What optimization will NOT do:

  • guarantee top positions in Google for major keywords of your choice.
    If this is what you believe SEO is for you may be disappointed. We aim for top positions for as many words as possible, but there are no guarantees. If it's essential you get top positions for very specific keywords, consider supplementing your SEO with a pay-per-click ad campaign.

Optimizing your website is like working out at the gym - the end product is a result of the accumulative effect of your efforts over time.

If you accept that optimization is not something you do today and benefit from tomorrow morning, you've set yourself up to be richly rewarded a few months down the line, and in the long term.

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More traffic and better rankings vs. better traffic and more rankings>>




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